The making of Altis

With the new Altis brand launched this week, we caught up with Peter Simmons (PS) and Ryan McNamara (RM) from our branding team, 5or6, to get an insight into our journey developing the new name and logo. Why the change? PS - The business has grown so much since its inception. The brand needed to reflect the growth of the company....

Introducing Altis

Today, the world's leading elite environment for track and field unveiled its new brand - Altis. Formerly known as the World Athletics Center, the launch of Altis signifies a defining moment for the company who have made a significant impact in the world of track and field since its inception in 2008. "The new brand marks a clear forward direction...

Branding athletes in elite sport

Our branding and design partners, 5or6 Ltd have been working with Altis since its inception. They have vast experience working with NGBs, institutions, commercial businesses and individual athletes - in all areas concerning brand and website design. In this blog-post 5or6 give us an insight into experiences gained from working with elite athletes in the process of building personal brands....
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