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5or6

A fairytale from the city

Sport in England has been shaken the last few weeks, and at last it’s for really positive reasons… Leicester City FC. Nobody would believe it, and until it was mathematically clinched two weeks ago they didn’t. An unlikely story… a team who were written off as 5000/1 shots, who went on to win the English Premier League, leap-frogging the country’s...

The making of Altis

With the new Altis brand launched this week, we caught up with Peter Simmons (PS) and Ryan McNamara (RM) from our branding team, 5or6, to get an insight into our journey developing the new name and logo. Why the change? PS - The business has grown so much since its inception. The brand needed to reflect the growth of the company....

Introducing Altis

Today, the world's leading elite environment for track and field unveiled its new brand - Altis. Formerly known as the World Athletics Center, the launch of Altis signifies a defining moment for the company who have made a significant impact in the world of track and field since its inception in 2008. "The new brand marks a clear forward direction...

Branding athletes in elite sport

Our branding and design partners, 5or6 Ltd have been working with Altis since its inception. They have vast experience working with NGBs, institutions, commercial businesses and individual athletes - in all areas concerning brand and website design. In this blog-post 5or6 give us an insight into experiences gained from working with elite athletes in the process of building personal brands....

Altis unveils new website

PHOENIX, ARIZONA - Altis today launches its new website - representing a new phase of growth for the Center, as well as a commitment to expanding their global reach. The launch of the website, designed by 5or6 Design & Marketing represents the fresh, dynamic face of Altis as it continues to grow in both on the ground presence, as well...

Branding in Track & Field

At Altis, we recognize the importance of providing our athletes with a fully comprehensive support service designed to complement every aspect of their training and lifestyle. As part of this commitment to maximizing individual performance, we are proud to offer access to Marketing, Design and Media guidance through our close collaboration with the expert team at 5or6. "5or6 helped us...
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