embracethesuck
Try a Little Suckiness
As I previously wrote, the embrace the suck concept first resonated with me a few years back. To bring a little suckiness into my life, I resolved to do something that sucked every day. I generally stuck to physical things - but this also included more psychologically challenging things as well (such as reading articles, books, etc. that went against...
Limbic Friction
A few years back, I asked my buddy Brian MacKenzie if he could come out to Phoenix, and present at an ALTIS Apprentice Coach Program. He said he’d love to - but could he bring a friend? Seems he was working with this friend on some stuff around fear and breathing. I said - “absolutely! That sounds cool. Let’s do it!” Turned out that...
Embrace the Suck
“Embrace the Suck” The first person I heard say this was David Goggins a few years back. Goggins’ slogan is rooted in the assertion that we are - generally - pretty soft. As soon as something becomes overly challenging, we stop - we find a way not to do it, or an easier way to do it. We impose limits...