Center News

Try a Little Suckiness

As I previously wrote, the embrace the suck concept first resonated with me a few years back. To bring a little suckiness into my life, I resolved to do something that sucked every day.  I generally stuck to physical things - but this also included more psychologically challenging things as well (such as reading articles, books, etc. that went against...

Do the Work

“First say to yourself what you would be, and then do what you have to do.” Epictetus How do we get comfortable with the uncomfortable? By leaning into the discomfort.   Analyze high performers in any domain - sport, business, art, etc., and you will find that one commonality is that high performers don’t wait for inspiration - they simply ...

Embrace Change

Anyway - the point to all of this is to talk 'Embrace the Suck'. Next month, in an attempt to reduce my ‘limbic friction’ - i.e. to reduce the gap between intention and action - I will be running 5 miles, trap-bar deadlifting 100 kilos 100 times, and doing 100 push-ups - every day, for a month.   This will be...

Limbic Friction

A few years back, I asked my buddy Brian MacKenzie if he could come out to Phoenix, and present at an ALTIS Apprentice Coach Program.  He said he’d love to - but could he bring a friend?  Seems he was working with this friend on some stuff around fear and breathing.   I said - “absolutely! That sounds cool.  Let’s do it!” Turned out that...

Embrace the Suck

“Embrace the Suck” The first person I heard say this was David Goggins a few years back. Goggins’ slogan is rooted in the assertion that we are - generally - pretty soft.  As soon as something becomes overly challenging, we stop - we find a way not to do it, or an easier way to do it.  We impose limits...

ALTIS 1080 Motion giveaway — and the winner is …

You will remember that late last year, we announced that we would be giving our prized 1080 away. Yes - giving it away! And no - we are not crazy! We simply thought that it would be a pretty cool thing to reward an awesome group with technology that they might not be able to afford otherwise. The 1080 is...

Introducing the ALTIS FOUNDATION

ALTIS was founded with the express purpose of improving the sporting environment for athletes and coaches.  Since our inception it has been our mission to help create opportunities where they haven’t historically existed.  Through this ethos, and the support of many, we’ve been fortunate to build a community of like-minded individuals.  A community of people that also understand that sport...

The Role of Nutrition in Peak Performance

“There are still too many opportunities being missed between areas of expertise. Whoever can bridge these gaps will trigger the next wave of innovation and solutions.” To maximize the preparation of the elite athlete, a multitude of service providers have to be in place.  At the center is always the athlete.  Extending out from there, is the coach, the medical team, the...

Foundation Course Now Open

Last week - due to the coronavirus, and the related fact that many in our community are now working from home (or, in fact, not working at all), we reduced the cost of all our unlocked Courses by 20%, and offered free access for those that had been laid off, or were effected to the point where they could not...

Reinventing the Wheel: Applications to Modern Training Theory

Did you know the Free Resources section on our site includes full-length presentations from ALTIS 360 to give viewers an idea of what they can expect on the platform? The latest addition to this group of videos comes courtesy of Dr. John Wagle. Read the summary below from Strength & Power Coach Jason Hettler to learn more about this fantastic...